THE SCEPTICAL QUESTIONS
What a cautious partner asks
How do we know the price is fair without a comparison?
You cannot verify it against a market that does not exist yet. What you can do is make us justify the figure against the four factors, and decline if the justification is thin.
Why not wait until there is a market?
You can. The licence does not sell the business or the data, so taking one now prevents nothing later. It is genuinely a timing preference.
Are you the only buyer?
We are the counterparty on our deals. We do not represent that nobody else will ever do this, only that nothing is listed or shopped here.
What is the worst case for us?
You spend a short conversation and decline. There is no fee and no commission at any point.